The Pieces of the Puzzle
Abstract
Agrilink is a six hundred-member cooperative with a diverse portfolio of products, including peas, beets, and com for the Birdseye label; southern greens and peas for the McKenzie label; and pie fillings for the Comstock label. It is an agricultural-based business, linked with the grower so that the business needs the grower as much as the grower needs the business. CEO Dennis Mullen's presentation was intended to: 1) build an understanding of Agrilink's mission and core values and how they guide their work, 2) build an understanding of their strategic direction and how Agrilink intends to achieve it, and 3) provide examples as to how these initiatives may help others in their businesses.
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Published
2002-06-06
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Section
Research Manuscript